PPC
Advertising

What Is Pay Per Click (PPC) Advertising?

Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. The basic concept is that advertisers bid on specific keywords or phrases that are relevant to their business or target audience. When a user searches for those keywords or phrases, the search engine displays ads related to those terms.

 

Here's how the process works:

 

The advertiser creates an ad and bids on specific keywords or phrases that are relevant to their business.

 

When a user searches for those keywords or phrases, the search engine displays ads related to those terms.

 

If the user clicks on the ad, the advertiser is charged a certain amount of money, depending on the bid amount and the competition for that keyword.

 

The user is directed to the advertiser's website or landing page, where they can learn more about the product or service being offered.

 

If the user makes a purchase or completes a specific action on the website, such as filling out a form or subscribing to a newsletter, the advertiser can track the effectiveness of their campaign by click through rate (CTR). and cost per click (CPC).

 

PPC advertising is a highly effective way to target specific audiences and drive targeted traffic to a website. It's also a cost-effective advertising method, as advertisers only pay for clicks on their ads, rather than for impressions or views. By bidding on relevant keywords and creating compelling ads, advertisers can reach their target audience and achieve their marketing goals.